VISUAL ANALYTICS WITH DRAGONFLY AI
Dragonfly AI is a predictive visual analytics product suite that helps brand, creative & marketing teams optimise the effectiveness of visual content across any channel with instant AI-powered actionable insight.
The Retail Challenge:
The market for attention has never been more competitive. Research shows that you have just 0.4s to capture & retain audience attention. In a world of visual information overload, we must ensure creative cuts though the noise. Without this, awareness & conversion are impossible.
The human brain has a limit on how much visual information can be processed. Because of this, we have learnt to direct attention to key visual cues. This pre-attentive vision is subconscious & happens in the first 1-3 seconds of the customer journey.
Optimise design & experience across all channels. Dragonfly AI uses cutting-edge neuroscience & artificial intelligence (AI) to instantly predict what your audience sees during the first few critical seconds of the customer journey.
Product Suite Usage Benefits:
> Win attention over competition
> Improve customer experience & clarity
> Ensure key messaging is seen
> Increase sales conversion
> Save time & cost in the creative process
> Remove subjective decision making
> Make objective data-driven choices
> Reduce risk when launching new campaigns
> Benchmark past & current work
> Expand scope of work
> Win pitches
This Service Includes:
> Licence Fee Access
> Instant Access & Set-up
> Full Training Provided
> Unlimited Content Uploads
> Outputs: Heat Maps, Opacity Maps, Hotspots, AOI Metrics, A/B Tests
> Reports & Exports
> Dragonfly Academy & Resources
> Support & Help Desk
Product Suite & Use Cases below: